Microsoft Corp. today announced that "Halo 3" has officially become a global phenomenon, garnering more than $300 million in sales in the first week alone. The critically acclaimed Xbox 360(R) exclusive, which was released worldwide on Tuesday, Sept. 25, is the fastest-selling video game ever and already one of the most successful entertainment properties in history.
"Halo 3" is quickly staking its place as the most popular Xbox LIVE(R) game in history with members gathering in record numbers to play on the world's largest online gaming and entertainment network on TV. More than 2.7 million gamers have played "Halo 3" on Xbox LIVE in the first week, representing nearly one-third of the 7 million Xbox LIVE members worldwide. Within the first day of its launch, "Halo 3" players worldwide racked up more than 3.6 million hours of online gameplay, which increased more than elevenfold to 40 million hours by the end of the first week, representing more than 4,500 years of continuous gameplay. Since "Halo 3 launched," gamers have unlocked nearly 30 million achievements. In its first week alone, "Halo 3" drove a record number of Xbox LIVE Gold Memberships as hundreds of thousands of new members gathered online with friends, family members and other gamers around the world to collectively compete and complete the game.
I am proud to say I am one of them.
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